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What is Search Engine Optimization (SEO)
  Posted on 21 Jun, 2022
What is Search Engine Optimization (SEO)

What is Search Engine Optimization – A Guide for Beginners

With the gradual update of technology, we have switched over to the internet for everything. In today’s world we turn to the majority of search engines such as Google to find answers for almost all of our questions. With the rise in such trends, the need for Digital Marketing took over as we moved further. Every other business or website uses various tools of digital marketing so that they could survive in this fast-changing tech world.

Along with Digital Marketing Campaign and a need to come on the first page of the search engine, Search Engine Optimization (SEO) made its impact loudly. The marketing tactic to be present right where the customers are searching for you is truly worthful. So, exactly what is SEO that helped so many businesses and organizations achieve tremendous results?

What is Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to a digital marketing process through which marketers optimize different websites so that they rank well on the search engine organically. This helps various businesses to achieve higher customer traffic towards them and maintain a strong brand image in the eyes of their customers. This is one of the most important marketing strategies for any digital marketer. For example, Google wants its experience to be user friendly and showcases the most accurate search results for a particular search.

Thus, marketers focus on ensuring that whatever information they provide matches up to the set standards of Google. This ensures that Google recognizes your content as leading information and all SEO related activities work in the same direction for a particular search query. But the first step that is crucial while performing SEO activities is creating a website on a platform that helps with easy customization and provides great tools to help you optimize your content. Once you are done with this step, you can now focus on metadata and linking to rank higher and meet up with the SEO standards.

How Does SEO Work?


So, now when you are aware about SEO full form and exactly what it is, let us understand How Does SEO Works. Search Engines have their own analytic tools that helps them recognize the quality as well as genuineness of the content posted online. They use robots or artificial intelligence that crawls various web pages across the internet. This helps them determine what content and web page is all about. Picking up similar images, texts, videos and much more from other sources, they scan the quality of content and whether it will be beneficial for their users or not. Once they have determined the data is genuine, they add these pages to their index. This index is the list of all possible web results that a search engine stores to provide a potential searcher.


Search Engines then assess what is the probable best result based on the search and pre-existing information online. When someone searches, search engines use algorithms to match up a search query to the relevant information and present a list of most accurate answers. Based on this algorithm search engines use hundreds of signals to determine the order in which the content will appear. Mastering how to use these signals to benefit and list a particular website on the top of the search engine webpage result. Since these algorithms are not revealed, SEO experts use a variety of tactics to generate results. Those tactics include On-Page and Off-Page SEO.

On-Page SEO vs. Off Page SEO

On-Page SEO is the combination of different tactics that marketers implement on the webpages. It includes every little detail from written content to the overall design, metadata, and much more to increase the visibility according to the user’s search.

Off-page SEO refers to the process of using various methods to implement outside your own website or web pages. It includes external links, promotions through third-party websites, social posts.

Both the ON-Page and Off-Page SEO are important for driving traffic towards a particular business or site. A perfect combination of both can help google analyze how your content and website are a significant player online. By letting Google know that their users will find your information important can help you rank higher.

Another common tactic that marketers use are White Hat SEO, Black Hat SEO, and Grey Hat SEO. All the three work from a totally different perspective.

White Hat SEO

White Hat SEO uses ethical ways to optimize a site and follows Google’s guidelines to improve the user’s experience. Its main focus lies on the human audience and thus gives priority to the quality of the content. Generally, this type of approach takes a longer duration to generate results as it works according to the real audience. But on the bright side, it has a long-lasting impact and creates a strong brand image for your website. This is the right- way to do SEO and a perfect match to adapt long-term results. Fortunately, most SEO experts today use the same way to generate traffic and provide quality information.

Black Hat SEO

Black Hat SEO, on the other hand, is the exact opposite of White Hat SEO. These tactics generally disregard the guidelines issued by Google and are typically done with complete disregard for humans. It relies on manipulative tactics to affect Google’s algorithms and rank better. These are perfect for quick wins or short-lived results and are deceptive. These are just centric towards generating a bulk traffic for a short period and are not user friendly. This type of strategy targets the loopholes in the algorithm and can produce results in a short span of time. But since Google keeps on enhancing its algorithm on a continuous basis, these ranks are short-lived.

Grey Hat SEO

Grey Hat SEO tactics fall somewhere between the white hat and black hat SEO. Mostly these are the practices that can be manipulative but google hasn’t marked them as practices to avoid. So, these tactics might not be as bad as Black Hat SEO but still hold some serious consequences. Tactics like building microsites, creating doorways, and submitting to link directories comes under Grey Hat SEO. All these tactics generally run under a debate whether their use is an essential part or they should not be used at all.

Best SEO Course in Jaipur

Are you tempted enough with the unique strategies of SEO and have the zeal to know more? If you are also a keen learner and want to study about different tactics of Search Engine Optimization, enroll in one of the Best Digital Marketing Courses in Jaipur. Softspro offers you with a perfect combination of Digital Marketing Course that helps you understand and learn about different digital marketing strategies. With Softspro, you get full access to real-life industry projects so that you get full exposure to the actual problems and tactics to use. Get trained with the best of industry professionals having experience in digital marketing for a long time. Through this, you will get a proper insight of what Digital Marketing holds and how you can slowly shape your Career in Digital Marketing. Kickstart your journey with the best Digital Marketing Institute in Jaipur and be the Digital Marketing expert you have always wanted to become.

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