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What is Digital Marketing ?
  Posted on 07 Jun, 2022
What is Digital Marketing ?

Before understanding the meaning of digital marketing first we have to understand traditional marketing. So, traditional marketing is one of the conventional marketing techniques which use various offline methods for targeting the audience example of traditional marketing are Newspaper ads, coupon books, magazines, television ads, referrals, etc. Now let’s understand the meaning of digital marketing. Now digital marketing came into the existence. So, let's understand the definition of digital marketing. If you look at the word itself says that marketing the product by using the digital platform or Digital marketing is the component of marketing that uses modern technologies for business purposes. Example of digital marketing is social media marketing, Email marketing, Website marketing, etc. Day by day there are various jobs that came into the market because of the advancement in technology. These types of jobs making booming industries right now and digital marketing is one of them. One should learn digital marketing because it's having high demand in the industry as well as one will get a high-paying job based on skills and experience. In this field, career growth is also remarkable. So, if you want to be a digital marketing specialist then you are good to go. Now first understand how digital marketing came into the picture, in the old days all things are done manually but nowadays because of technology day by day our lives became easier and things are different respect to the old days. In the early days, marketing was done by people so, that others can get to know the product so that they can sell their product and earn maximum profit but this process is time-consuming as well it is not possible to reach out to everyone. The main difference between traditional and digital marketing is the mode of marketing. Traditional marketing is more inclined to the offline mode and digital marketing is more inclined to the online mode.

☛ Types of Digital Marketing:

The area of digital marketing is vast because it's more about online business techniques. It uses various online platforms like Search Engine Optimization, Social media marketing, Affiliate marketing, content writing, website marketing, email marketing, Search Engine Marketing, Mobile marketing, etc. Now we will discuss all of these

 
  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is often about making small changes to your website. Seen individually, these changes are incremental improvements to the website. Search Engine Optimization has a noticeable impact on your site's user experience and performance in organic search results. You should build a website to benefit your business, and at the same time prepare any customizations to improve your user experience. SEO is about helping search engines understand your content and present your content in SERP (search engine results page).

  • Social Media Marketing :

    This marketing technique uses various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. It is one of the best marketing techniques that digital marketers use because nowadays almost 80% of people are on these social media and they regularly visit these platforms. So, a digital marketer connects with the people and groups and sends various product ads as well as post the particular product in the groups. social media adds a whole new dimension to engagement and interaction. Instead of just broadcasting messages out to a mass audience, you can interact with your customers and listen to what they have to say.

  • Search Engine Marketing:

    It is one way to increase your website's ranking or visibility to the user. Search engine marketing includes all the tools, techniques, and strategies that help optimize the visibility of websites and web pages in search engines such as Google and other, similar sites. SEM is a type of digital marketing strategy that is focused on getting your company or your client on the first page, if not the first position, of search engine results. The purpose of this is to drive a higher volume of traffic to your site. SEM works upon some specific conditions like what keywords user uses for their search,c concordance, etc.

  • Mobile Marketing :

    Mobile marketing is more client-specific. It works upon the user’s past history, user location, installing apps, etc. The techniques they use for mobile marketing are sending SMS, Sending voice messages, and calling the customer’s numbers. Here You have a very small space to play with creatively on a phone, mobile ads have a low click rate, and most apps get downloaded once and are then forgotten.

  • Learn Digital Marketing Online

    Pay-Per-Click :

    Pay-Per-Click is one of the components of internet marketing. Here advertisers pay a fee for how many times their ads got clicked. Mainly, it is one way of buying visitors. One of the famous PPC ads systems. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

  • Email Marketing :

    It is one of the powerful marketing tools for direct selling. Companies collect a huge amount of emails from third-party resources and send them various emails to the client. It can help make your customers aware of your latest items or offers by integrating them into your marketing automation efforts.it can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails and it is also a cost-effective marketing technique.

  • Affiliate Marketing :

    The simple meaning of affiliate marketing is where you promote some other people’s products in a return for a commission for each sale. Most of the big companies are having affiliate marketing programs. First, have to go to those companies' portals, and then you have to register their affiliate program. If your application got selected then you start advertising their product on various websites, blogging pages, etc. If someone buys products from your advertising post link then you will get the commission.

  • Video and Audio Marketing:

    This marketing starts in 2005 but when YouTube, TikTok, Snapchat, etc came into the market the usage graph of these marketing techniques increased exponentially. One example would be when we watch some short video advertisement on YouTube in the middle or some times of the start of the video. The wonderful thing about audio ads is that they can run in a variety of ad-supported locations, including music and news streams. For example, Amazon audio ads are programmatic, so your brand’s clip can be featured in a variety of places. This can help brands share their campaign messaging far and wide to connect with more customers.

  • Content Marketing :

    It is one of the strategic ways to retain the customer by creating some useful content, brand awareness, blog posts, etc. The main goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital videos, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.


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